The New Argos Summer ads are out. We shot them in North London in July

I’ve had some prints made from the ‘We Are Loughborough’ series. These are Platinum prints made with a very old school print process by the guys at 139 Printroom. A platinum print uses platinum instead of the traditional silver. Best explained on their website:
“Platinum/ Palladium
Developed by William Willis in 1873, the Platinum Print is, for many, the epitome of photographic printing. Famed for it’s long tonal range and delicate warm colour, a Platinum/Palladium print possesses a luminosity not seen in more contemporary printing processes. ”